There’s a time when every brand needs something special beyond the ordinary.
Promotional items are useful or decorative items branded with a brand’s logo or message. But promotional marketing is more than just sticking a logo on a product. Effective merchandise campaigns use the right products, which convey the right message.
The truth is, promotional products have more power in improving your marketing strategy than you think.
The strength of promotional items is precisely this: to leave good memories.
Promotional marketing allows people to see, experience and emotionally connect with your brand, so let’s not leave it to chance. It‘s not just about product, it’s about your brand. Our job is to make brands come alive in a powerful, tangible way. We create opportunities for customers to see, touch, feel and own your brand. We don’t just provide branded products, we provide marketing solutions that engage the recipient and thus connect with the brand.
For example, when we attend an event and bring home promotional items that become a symbol of the emotion experienced thanks to that brand, we hardly throw them away, especially if they are useful and original objects. In addition, the feeling that the customer will have of your brand will be positive, since you have given him a gift. When corporate gifts are well thought out and designed with the right emotional codes, they turn into a marketing communication activity that will last for years.
Promotional marketing provides an opportunity to make your brand the talking point of any exhibition or campaign.
Promotional products are one of the most effective ways of promoting your brand, but only if well executed.
Promotional products are the most high-impact, and cost-effective advertising medium. Some products may also be more relevant to your campaign, and leadtime too may be a consideration for last minute events. In addition, buyers should think about product usefulness, quality and durability. It is this that leads to a promotional item being kept and used. This in turn leads to a higher CPI. Unlike its short-term impressions in many other types of media, it guarantees the target audience’s long-term exposure to the message and ROI.
We’re on a mission to guide brands to better connections and we make it easy for our customers to promote their service, product or event.